Global CEO is a new position at CP+B. It has been created just for Lori Senecal. In this position, she will be looking at the global growth plans of the agency. This would mean managing the coordinating of all the eight international offices of the company besides looking at their further development too.
Lori Senecal has always been a thought leader. She specializes in management. Besides, Lori Senecal embraces technology. She wants to take innovation and invention to a completely new, global level. With her appointment as global CEO, the momentum of CP+B will continue as they have just won the global creative account of Infiniti.
She has displayed her happiness with this new position as she would now get a chance to work with Chuck Porter and the highly accomplished leadership team there. She is confident that she would be able to bring in significant global growth as she will be working with the exceptional talent at the agency.
In an article on Campaignlive, during her career, Lori Senecal has been known for developing highly strategic partnerships. This has helped in accelerating agency growth globally. She has managed to create new business divisions. She is known for leading numerous blue chip accounts worldwide. The noteworthy ones include Coca-Cola, BMW as well as Nestle, besides many others.
According to Campaignlive, Lori Senecal will continue to hold her current role of being the CEO of MDC Partners network. In this role, she has been working closely with the leaders of various agencies that have led to the growth of the MDC Partners family.
Earlier, Lori Senecal was working as the global head of kbs+. During this time, she transformed this agency from being a domestic agency employing 250 persons to becoming a worldwide firm employing over 900 persons. She made the agency innovative with its business units focusing on technology, along with start-up investment as well as content creation.
Lori Senecal has also worked as the President of the New York office of McCann-Erickson Worldwide. She was holding a number of leadership positions there. She was working in the fields of strategic planning, account leadership as well as innovation.
She has been widely recognized for her efforts. In 2014, she got appointed to the board at MDC Partners. This was when Advertising Age named her as a Woman to Watch. She has several other awards to her credit for her professional achievements. Lori Senecal is an inspiration for many.
See more: http://www.adweek.com/tag/lori-senecal/