Lori Senecal: A Strong Driving Force behind CP+B

Lori Senecal who has served CP+B as President and CEO since 2015 has announced her resignation from her position by the end of 2017. She was exactly what the company needed to move forward since with her promotion came with getting impressive company awards. She has done exemplary work in the innovation of the agency and helped it become something new regarding flexibility and nimbleness of an entrepreneurial start up. Lori says that their offices are run by determined and passionate entrepreneurs who aim at building the agency. The company has done a thorough evaluation in determining their next President, and according to Lori, Danielle Aldrich would serve the company well in that position.

Praises About Lori Senecal

Her creative and innovative personality continues to impress and build her career. In the many years, the organization has had talented and dedicated executives, and Lori standouts in enhancing the agency’s reputation. Besides being President, she also held the position of chief innovation officer as well as being the director of content integration at the renowned McCann World group. Lori has also been credited for bringing about energy into the agency.

Lori has greater ideas in the expansion and global growth of the organization despite her resignation. She has done tremendous work in enhancing the agency’s business and culture which has developed the organization. CP+B has received incredible awards under Lori’s leadership and through her tremendous effort. Her unique skills have gotten her leadership and innovation awards for both herself and the organization.

Lori on Interview

She starts by working out to gather ideas for her day. She attends work meetings with colleagues & clients as well as sets her priorities straight to keep her productive and focused on the mission. She states that ideas are only great when they are acted upon to be fulfilled. Ideas matter especially when they change the culture and create a business momentum. Having bold brand actions gets investors’ attention and attracts them to have an interest. Lori believes in having acting than saying mentality for one to succeed in their endeavors.

Just like everyone who anticipates for success, Lori has had her fair share of inspiration and books that have paved ways for her success. It is people who believed in her and encouraged her during tough times who played a major role in taking her to goals. She recommends the book ‘What I Talk about When I Talk about Running’ to the community for motivation. Check out Salary to know more.

Lori Senecal is a strong believer in teamwork and does not take talents for granted. She is time conscious and encourages people on having confidence in themselves which should bring them to their desired success.

See more: https://www.youtube.com/watch?v=NjY-yKuLlcw

Follow her on Twitter

Reference: http://www.thedrum.com/news/2017/05/16/how-cpb-getting-its-miami-mojo-back-with-brazilian-twist

Lori Senecal To Be Global CEO Of CP+B

Global CEO is a new position at CP+B. It has been created just for Lori Senecal. In this position, she will be looking at the global growth plans of the agency. This would mean managing the coordinating of all the eight international offices of the company besides looking at their further development too.

Lori Senecal has always been a thought leader. She specializes in management. Besides, Lori Senecal embraces technology. She wants to take innovation and invention to a completely new, global level. With her appointment as global CEO, the momentum of CP+B will continue as they have just won the global creative account of Infiniti.

She has displayed her happiness with this new position as she would now get a chance to work with Chuck Porter and the highly accomplished leadership team there. She is confident that she would be able to bring in significant global growth as she will be working with the exceptional talent at the agency.

In an article on Campaignlive, during her career, Lori Senecal has been known for developing highly strategic partnerships. This has helped in accelerating agency growth globally. She has managed to create new business divisions. She is known for leading numerous blue chip accounts worldwide. The noteworthy ones include Coca-Cola, BMW as well as Nestle, besides many others.

According to Campaignlive, Lori Senecal will continue to hold her current role of being the CEO of MDC Partners network. In this role, she has been working closely with the leaders of various agencies that have led to the growth of the MDC Partners family.

Earlier, Lori Senecal was working as the global head of kbs+. During this time, she transformed this agency from being a domestic agency employing 250 persons to becoming a worldwide firm employing over 900 persons. She made the agency innovative with its business units focusing on technology, along with start-up investment as well as content creation.

Lori Senecal has also worked as the President of the New York office of McCann-Erickson Worldwide. She was holding a number of leadership positions there. She was working in the fields of strategic planning, account leadership as well as innovation.

She has been widely recognized for her efforts. In 2014, she got appointed to the board at MDC Partners. This was when Advertising Age named her as a Woman to Watch. She has several other awards to her credit for her professional achievements. Lori Senecal is an inspiration for many.

See more: http://www.adweek.com/tag/lori-senecal/