The Rise and Rise of Lori Senecal

Lori Senecal is a successful executive. She has been at the top of some of the largest agencies in the US. Lori started out at McCann Erickson where she was the co-founder of TAG Ideation. Lori worked here for four years before she became the Global Chief Innovation Officer at the McCann Worldgroup. She was later appointed the President of the New York office and held the position for two years. She left McCann to become CEO at KBS on in 2009 after the founders left the company. She was president and CEO for two and a half years. Lori was then promoted to Chairperson while still maintaining her position as CEO.

KBS was listed as one of the agencies to watch for three consecutive years while she was there. The company was listed as one of the best places to work in New York. She also grew the workforce to 800 people as it took on bigger clients. She left KBS to become the Global CEO of Crispin Porter + Bogusky (CP+B) which is owned by MDC. Lori has been called upon by companies to help them evolve into mature enterprises throughout her career. Lori Senecal was a speaker at the 3% Conference. This is a movement that seeks to increase the number of women executives in the creative industry. The number is currently at 3%. Lori was asked to speak and show women that it was possible to get to the top.

Lori Senecal has written for some media outlets. She wrote a post on Marketing Daily on what brands can learn from celebrities. The celebrities are those who have become infamous for the outrageous acts that they have done in recent years. Lori observed how these celebrities have managed to remain relevant despite humiliating themselves most of the time. There are a few tactics that they have used and which could help brands to gain huge followings on Twitter. One of the things that they can do is to market themselves better. This is what Lindsay Lohan and Nicole Ritchie have done to look stylish for every occasion.

A good stylist will help the brand get a unique and fresh image. It will automatically attract more people. Consumers love products that look good. Companies with elegant products at sell more than their counterparts. Senecal advises brands to team up with each other to create partnerships that will be mutually beneficial. The partnerships could result in innovative products that could improve the image of both brands.