When it comes to financial issues and making investment decisions, opinions are worth less than real-world results. Rhetoric is inferior to hard data.
That’s one of the guiding principles of Empiricus, a rapidly growing financial information publication in Brazil. The “hard data” principle was laid out by Felipe Miranda, a partner and chief strategist for the publication.
Miranda recently spelled out other key guidelines that inform the editorial content of Empiricus. One is that “buying low and selling high” remains a fundamental rule, but defining the intrinsic value of a company is not easy to do. That’s because all business models are subject to an array of factors that contribute to a determination of its true value.
Yet another principle central to the Empiricus approach is that fortune favors those who to diversify. Just one success can make an investor rich, but hedging one’s position with a diverse portfolio can be a more secure way to invest. Read This Article for more information.
It’s advice like this that has made Empiricus among the most rapidly growing money publications in Latin America. Established in 2009 and based in São Paulo, Empiricus has grown to 350,000 paid subscribers but serves millions more with its digital platform and free newsletters.
Co-founder Felipe Miranda is a college professor, as is fellow founder Rodolfo Amstalden. These academics saw a critical need for an informational product that would shake up the status quo in Brazil and serve as an actual “antagonist” of the established financial system. Find More Information Here.
Miranda and Amstalden, along with third partner Caio Mesquita, say that the people of Brazil have too long been listening to only the banking industry for guidance on what to do with their own money. Empiricus is a source of fresh information and new strategies that citizen investors can adopt and try for themselves.
They are utilizing the Salesforce Marketing Cloud to target their subscriber audience with emails. Thus Empiricus better segments their readers with messages between the paying subscribers and the larger group that are currently readers. Empiricus’ next step in improving customer service is to include the use of chatbots to improve and speed up communication efforts with customers.