Empiricus is a Brazilian financial information publication with a mission. Empiricus is determined to drive more of the 209 million citizens of this robust South American nation into active stock market investment.
Social and financial industry observers have long been concerned about the general lack of interest among Brazilians in forms of investment that go beyond stashing cash in a simple savings account. Consider that just one million Brazilians currently report ownership of stocks. For a nation with more than 200 million people, that number is critically small. By comparison, about half of America, a nation 327 million, invests in the stock market. South Korea has a population of 51 million and five million active stock market investors. See Related Link to learn more.
The editors of Empiricus firmly believe that driving more Brazilians into the market will have a significant impact on the overall economy. It hopes to entice at least five million investors into stocks in coming years. All that cash will breathe life into the Brazilian economy – a rising tide lifts all boats.
Empiricus was launched in 2009 by two university professors, Felipe Miranda and Rodolfo Amstalden. Another key player is former banker Caio Mesquita. They are also in partnership with The Agora – an American company. It has since enjoyed an enthusiastic response, garnering more than 350,000 paid subscribers. But its digital platform is providing critical financial news and information for more than two million people.
Studies show that those who opt to read Empiricus change their investing behavior dramatically. Before subscribing to the publication, about 45% maintained only savings accounts and 35% invested in stocks. After reading Empiricus, those numbers are 60% invested in the stock market while just 15% continued to use only a savings account. Click Here to learn more.
The editors of Empiricus have been able to engage their readers with lively content that goes beyond dry and technical information about investment strategies and methods. Empiricus incorporates robust political content that is often controversial and stimulates debate among the readership.
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