Meat supplier OSI Group recently partnered with Impossible Foods, a plant-based burger producer to pool their efforts to meet the increasing demand for impossible burgers. The growing demand for the burger is rampant in various outlets that include large restaurant chains, independent restaurants, and commercial outlets. OSI Group has globally supplied food products for over 100 years and has 65 facilities in 17 countries, which will help to furnish the high demand for Impossible Burger. The company provides food products to McDonalds, one of the most famous food joints globally. One of the major suppliers of Impossible Food products is Burger King, which owns around 7,000 outlets nationally. Although Burger King uses 59 stores to supply the impossible Burger since April 2019, they will start stocking nationwide shortly after holding a planned launch countrywide. See also on Forbes.
Globally, most consumers are becoming environmentally conscious to reduce meat consumption, which is increasing the demand for plant-based sausages and burgers. This demand will financially benefit the partnership as each company offers varying characteristics. OSI Group will offer financial support, expertise, and a supply channel through their multiple outlets such as McDonalds, while Impossible Foods launched the Impossible Burger, which took the market by storm. When responding to customers who questioned whether McDonalds will supply the Impossible Burger, Sheetal Shah, Impossible Foods’ senior vice president of product and operations told them that they were prepared to go anywhere and everywhere to meet their increasing demand.
The senior executive vice president for OSI North America, said the time has come for plant-based meat substitutes when addressing reporters. He said the time was right to grab the opportunity as many companies such as Beyond meat and Maple Leaf Foods Inc, that are offering vegan meat substitute products are expanding their facilities to meet booming demand while reaping significant benefits. The partnership will also financially help Impossible Food’s plan to launch and extend its operations in Asia, where demand for meat is very high. Read: http://www.fooddrink-magazine.com/index.php/articles/producers/1308-osi-group
OSI Food Solutions is a company that provides processed food products to its customers. The company has been operational for the past one century. In the period that the company has been operating. A lot of changes have happened. The company has developed from a butcher shop to now one of the leading companies in the world.
Under the leadership of CEO Sheldon Lavin, this company is now on the Forbes list of the top 100 private companies in the United States. OSI is currently valued at $6 billion. The company has grown tremendously in the past few decades, due to the impact of the top leadership.
OSI Food Solutions is expanding its operations further, this time focusing on areas that have high potential but are yet to be put under the company’s control. The main focus of the company currently seems to be in Europe. Europe has a high potential market for processed foods but OSI is yet to capture the market as they would wish. In the last three years, the company has made some huge strides towards putting this region under its control. They started by taking control of some big and high potential food companies in the region. Baho Food, a Dutch food company, is the first company from this region to be acquired by OSI.
OSI Food also acquired another UK food company known as Flagship Europe. This company was at the beginning of 2018 renamed Creative Foods. These two acquisitions have the potential to make OSI Food Solutions operation in Europe to gain momentum. The management at OSI right now is determined to see the company take control of this market. The focus that has placed in this region will definitely lead to success. The leadership has a keen eye on developments that are taking place in this industry and is trying as much as possible to become more prominent.
OSI Food Solutions is looking for organizations which offer them a chance to grow. In all the partnerships that they have made with other companies, they have retained the previous management teams. What they need is to have people who are near the customer. By training these people, the company can deal with issues that customers raise. The main objective of any business should be to follow what the customer wants. OSI Food Solutions is getting it right by working closely with the people who understand the customers more than the senior management do.