Introducing a herbal supplement in a western country can be chaotic. Luckily, it was not his first time for Bernardo Chua. He had done it before with Gano Excel. He had pertinent expertise in Ganoderma and other herbal supplements. He also had the deep managerial experience required to launch a direct marketing company.
Today, Organo Gold managed position 55 in the globe in the competitive direct selling category. The company has achieved such a feat in 10 short years. Bernardo knows that it has not been a simple journey. It has taken him all his technical know-how.
He needed revolutionary products that had a clear market advantage over the competition. To achieve that without cutting corners, he had to invest heavily in research. The supply of raw materials is also another issue. He needed motivated farmers who can produce ethically.
Apart from quality control, he needed a proven marketing strategy. Luckily, multilevel marketing was calling out for him. This model of go-to-market is not for the faint-hearted. You need a strong character to motivate your team.
Bernardo Chua did not have another option. He had to lead from the front even when things were not going according to the plan. When the systems were complete, all the CEO of Organo Gold had to do was to tighten the screws in every department to ensure that customers were happy.
As long as quality Ganoderma-laced coffee and tea are available, the customer is happy. He has even found room to get innovative. Organo Gold is bringing in an entirely new class of supplements based on extracts from grape seed oil.
Research shows that these extracts have the elusive antioxidants. This discovery ushered in a new brand of supplements aimed at aging, cell degeneration, and deteriorating immune systems. The success of the company is in good hands of Bernardo Chua.