JetSmarter is a company in the private aviation industry. It was founded in 2012 by Russian-born Sergey Petrossov. Having flown on a private jet once, he thought there had to be a better way of booking flights and making the industry more efficient. He released the JetSmarter app which soon started to attract more flyers than any other company in the industry.
He developed several innovations. This included a shared flight service where people could book seats on private flights already scheduled on the JetSmarter app. The app gives users a way to create a flight in minutes, a process that used to take days. The app makes private air travel more affordable which means it is accessible to more people than ever before.
Sergey Petrossov introduced a revolutionary feature to his app in October 2018. Before this date, users who created a flight paid all the costs associated with it. Other people could book seats on these flights but the cost burden was still on the originator.
He created a crowdfunding option. If someone takes this option, everyone onboard shares in the price of the flight. Seats can be canceled before the flight is confirmed. This greatly reduced the entry-price of booking a seat on a private flight.
Sergey Petrossov grew up in the Miami, Florida, area. He was born with a drive and a passion for whatever he was doing. It was not long after graduating from college that he founded JetSmarter. This wasn’t even his first company. He started an import/export business while in high school, for example.
While in college, he founded a startup in the educational industry. He saw that Russian and Eastern European schools and universities couldn’t afford legacy systems. He developed cloud-based software that that was an affordable alternative.
When it comes to marketing JetSmarter, he says it’s on the demand side that things are most difficult. The people that book private flights to this point are those who are pretty wealthy. They aren’t used to sharing flights with others. He says showing them the value and how they would benefit from JetSmarter is where a lot of his work lies.