Lime Crime cosmetics is probably the most innovative and incredibly sensual line of products on the market right now. It has a flavor that isn’t quite like anyone else’s on the market. The store offers products such as lipstick, eye products, foundation, hair products, nail items and more. What makes Lime Crime so different from other companies is that it seems to focus on brightness. All the colors that the company offers are vibrant, and some of them are even bright enough to give the sun a little bit of competition. Business is booming for the company right now, and it’s probably because its founder was willing to take a chance on innovation.
People will generally flock to anything that’s new. The real test is whether or not they keep buying after the initial phase is over. The answer is yes in this case. Consumers were not buying the product because of a novelty obsession. They were buying it because it was spectacular.
The founder, Doe Deere, took a few minutes to interview and explain how she came up with the brilliant plan to launch such a successful project. The first concept that she clarified was that her entire line was based on artistic expression. Many people buy makeup to cover up blemishes, dark eye circles and so forth. However, not many people take the time to use their makeup as an expression of art. Artistic expression can be a wonderful thing because it can help a person to create new looks and build self-confidence.
Deere named her company Lime Crime because her favorite color is lime. She feels that some colors are so gorgeous that they should be a crime. The lipstick colors that consumers find in her line are like no other. They are brighter than many other products, and they speak volumes to anyone who is looking at them.
Deere made a few statements about the way that she trusts her employees. She felt that it was important to make a statement so that she could let people know the type of work environment her products come from. The culture of the relationships that she has with her employees is a positive one. She doesn’t believe in ruling with an iron fist. She believes in complimenting her people when they do a good job and giving them incentives so that they will continue to do so.
Read further at https://ideamensch.com/doe-deere/ for more information.