Doe Deere may not be the first person people mention when looking for a business leader to follow, but she may be one of the most inspiring figures that young women who are struggling to get by can look at. It’s because she believes being different and letting your inner self come out in every way possible is the best way to live your life, and she’s shown this to be true both in business and her personal life. She is the founder and owner of Lime Crime, a hair dye and nail polish brand that has many different colors for women to use. Deere uses Lime Crime’s new products every day and has a routine she follows each time she does.
Doe Deere decided to share with Savoir Flair just what these mornings look like. Every morning she wakes up in her Los Angeles home at 8:30 AM, something that’s become so common she doesn’t even need an alarm she says. A glass of water followed by her own homemade orange juice and breakfast foods gives her a boost, and then its on to yoga-like exercises to get her mentally ready. She says she prefers to shower at night so she can get right to more important things in the morning such as her makeup and powder, and while she’s doing it she’s always checking in on social media and live chat to see people who are already at Lime Crime working.
Doe Deere likes to be the first person to try a new Lime Crime product because she wants her customers to know she believes in all the products. She especially loves the Lime Crime velvet lip colors which include red and pink. Once she’s finished putting her makeup on it’s on to the office and the day’s affairs. She takes time to check in on her team to see how things are going when she gets there, and then its reviewing new product and marketing ideas, hosting meetings, and working till about 6 PM. Doe Deere loves this routine and has come to love the people who’ve helped her get there.
Doe Deere is a Russian-born girl who always wanted to do something different than others. Her very first business came selling fake tattoos at age 13 and it surprisingly was a big hit in the Russian neighborhoods. From there she decided to go into music and start a band, and she moved over to the US and attended school at New York while looking for the big hit that would bring her band success. It never happened, but she met the love of her life who she is now married to. She decided to go into cosmetics instead and by 2005 she was selling her own custom-made hair color products on eBay. That soon grew into the official Lime Crime brand, and a few years later she setup Lime Crime HQ in Los Angeles. Doe Deere’s passion is to help other “unicorns” like her realize their full potential.
Visit http://www.doedeere.com/ to learn more.