If the legacy of a restaurant could begin from scratch, a lot of the restaurants would need to be like Sweetgreen.
This high -end salad chain which is backed by very big name investors such as Daniel Boulud, Steve Case, and Danny Meyer, highly hits every right note in the food industry of today- fresh, healthy, local and organic. The recipe has reverberated with the diners who normally keep the lines long at 40 locations of Sweetgreen.
Most traditional chains could want to take a lesson about more than food from the co-CEO of the company. The classmates of Georgetown University have been pioneers of tech, and 30% of the transactions of Sweetgreen is carried out through a mobile app or its website. The three are now rethinking the restaurant management strategies.
So that it can be very close to the customers, the sweet green Restaurant has almost fully shut down its corporate office in five times annually so that everybody can do the job in its restaurant.
Recently, the company opened various offices in Los Angeles and operates with no headquarter; the company’s co-CEOs are bi-coastal as they are trying to expand nationally the company.
Ru and his co-CEOs colleagues Nicolas Jammet and Jonathan Neman first met at the University known as Georgetown where they all took a class together on entrepreneurship. The three also have parents who began their very own businesses and also are first-generation immigrants.
Nathaniel Ru is a McDonough School of Business of Georgetown University graduate and graduated in 2007 with BS in finance. Ru together with two Georgetown University graduates started a company known as Sweetgreen which is a fast casual seasonal kitchen with the main focus on local outsourcing and sustainability.
Their very first location was at Georgetown itself. The company has currently expanded to 27 places in 6 states with plans underway to keep growing to the west coast by 2015.
The idea was created from the belief that the local community was in need of a healthy, delicious and an eco-friendly option in dining.
The three company owners highly believe in “food that fits”- your budget, your values, your community, your imagination and your tastes. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
In the year 2010, Nathaniel together with his colleagues started Sweetlife which is now largest food and music festival in the region.
The event is attended by 20,000 attendees and is known to feature high profile artists of music and food from the top chefs, food trucks, farmers and local purveyors.
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