When Guilherme Paulus met Carlos Vicente Cerchiari in 1972, he had no idea that he would grow to become one of Latin America’s most prominent hoteliers and entrepreneurs. At the time, Carlos Vicente Cerchiari was a state deputy, and he presented Guilherme Paulus with an opportunity that would allow him to exchange the legwork for capital. This venture proved to be significantly successful, and after four years, Guilherme Paulus would enter into the world of entrepreneurship, on a solo basis. Today, Mr. Paulus is an active member on Board of Advisors with CVC Brasil, as well as the head of GJP Hotels and Resorts. After opening his first hotel in 1995, he has since grown the business into the most prominent of its kind, with more than 5,000 employees across 20 locations.
Guilherme Paulus’ passion for his career, is one of the key elements to his continued success as a hotelier, and this passion, is fueled by his extreme optimism appreciation for each day and opportunity. As a businessman, Mr. Paulus has remained fluid in his endeavors, ensuring that he remained active in a number of facets. While his business placed a significant emphasis on tourism regarding foreign travelers, he also focused on local citizens as well, which helped to broaden the consumer base by a hefty margin. Mr. Paulus has received a number of awards for his visionary approach to tourism, including the Personality of the Year award, and the Entrepreneur of the Year award in 2017. Although his status as one of the most influential businessmen in Brazil continues to grow, it is his goal to further the GJP brand, reaching markets within the United States, and other countries around the world.
In order to remain productive, Guilherme Paulus combines his unwavering optimism, with a “boots-to-the-ground” approach, which is firmly rooted in implementation. In his estimation, an idea is only as good as the market for that idea, and because of this, he makes a habit of putting his most prominent ideas into practice in order to gauge their potential. This is a step that, while often overlooked by many entrepreneurs, has been a key factor to his longstanding success. To gain a firm view on the success of his latest implementations, he visits several of his hotels each week, where he can assess the needs of his client base first hand.