After a two-year stint as the global CEO of the ad agency CP+B, Lori Senecal resigned from her position. She started her position at this ad agency in March 2015. In the middle of 2017, she informed the other senior managers of this company that she would be stepping down from her position at the end of the year. Chuck Porter, the chairman of CP+B and one of its co-founders, stated that she has been the perfect person in her role and would leave behind a company that was more flexible, nimble, and infused with an entrepreneurial spirit.
While working for this ad agency Lori Senecal had been instrumental in developing the next generation of leadership. One of these leaders is Danielle Aldrich who had been promoted to president of CP+B West. Along with Lori Senecal, they had gotten the advertising contract of American Airlines together. This is a huge account which had been with another advertising agency for 25 years. In a letter announcing her departure, Lori Senecal wrote that each of CP+B’s ten international offices was now being led by passionate entrepreneurs who would continue to find great success. For more details visit inspirery.com
Lori Senecal is originally from Quebec, Canada, and speaks both French and English. She earned her bachelor’s degree at McGill University and not long after she was named the president of McCann Erickson’s New York City office. During her time with this ad company, she designed effective ad campaigns for big brands like Xbox and Coca-Cola. She moved on and developed another ad company from the ground up, Kirshenbaum Bond Senecal. Some of her clients at this company were BMW, Homegoods, American Express, Vanguard, and Victoria Secret Pink. Check out huffingtonpost.com
She says that she became very interested in entering the business world while still in high school. During that time in her life, Lori Senecal loved gymnastics but wasn’t the right height to compete herself. Due to this, she became one of the coaches and credits that time with building her leadership abilities. Lori says one of the key skills she learned was to communicate in a way that didn’t come across as judgemental.
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