Meat supplier OSI Group recently partnered with Impossible Foods, a plant-based burger producer to pool their efforts to meet the increasing demand for impossible burgers. The growing demand for the burger is rampant in various outlets that include large restaurant chains, independent restaurants, and commercial outlets. OSI Group has globally supplied food products for over 100 years and has 65 facilities in 17 countries, which will help to furnish the high demand for Impossible Burger. The company provides food products to McDonalds, one of the most famous food joints globally. One of the major suppliers of Impossible Food products is Burger King, which owns around 7,000 outlets nationally. Although Burger King uses 59 stores to supply the impossible Burger since April 2019, they will start stocking nationwide shortly after holding a planned launch countrywide. See also on Forbes.
Globally, most consumers are becoming environmentally conscious to reduce meat consumption, which is increasing the demand for plant-based sausages and burgers. This demand will financially benefit the partnership as each company offers varying characteristics. OSI Group will offer financial support, expertise, and a supply channel through their multiple outlets such as McDonalds, while Impossible Foods launched the Impossible Burger, which took the market by storm. When responding to customers who questioned whether McDonalds will supply the Impossible Burger, Sheetal Shah, Impossible Foods’ senior vice president of product and operations told them that they were prepared to go anywhere and everywhere to meet their increasing demand.
The senior executive vice president for OSI North America, said the time has come for plant-based meat substitutes when addressing reporters. He said the time was right to grab the opportunity as many companies such as Beyond meat and Maple Leaf Foods Inc, that are offering vegan meat substitute products are expanding their facilities to meet booming demand while reaping significant benefits. The partnership will also financially help Impossible Food’s plan to launch and extend its operations in Asia, where demand for meat is very high. Read: http://www.fooddrink-magazine.com/index.php/articles/producers/1308-osi-group