New Outlook for Under Armour’s Kevin Plank

Under Armour has been reported to make sales of $5 billion in 2018. This comes as a shock due to the once-robust profit has begun to see tremendous capital losses totaling over $46 million for the previous two fiscal years. In 2017, the company had to lay-off close to 400 jobs to keep the business afloat and try to detour from the sluggish growth. Under Armour’s stock in 2015 was around $52 per share. That was in September, but as of date the stock price is standing at a mere $20 per share. Kevin Plank was said to remain as an executive at the company and an announcement was made shortly after about the 2.6 percent rise in trading Tuesday morning.

When compared to several other sports appeal companies such as Nike – who annually makes over $39 billion in sales according to their May reports – they have shares surge toward $96. During the recent years, Under Armour’s has had industry issues that have been under wraps until Plank was front and center of many controversies. Of one In 2017, Kevin Plank was criticized by a few endorsers for his company by big named celebrities such as Stephen Curry and Dwayne Johnson due to an interview that was released revolving around the fact that President Trump was a real assets to the country because of business ventures. The backlash that Kevin Plank received had him taking out a full-page newspaper ad to share that his statement was not his true intent and did not reflect his beliefs. That same year he resigned form a presidential business council because of Trump’s response to the racist demonstrations that occurred in Charlottesville, Va.

Under Armour is a sports apparel company that has regulation body temperature or wick moisture design for comfortable workout or game session. Tuesday morning announcement expanded further to note that Kevin Plank is able to dedicate more of his time toward his ventures that include real estate development, a thoroughbred horse farm, and Sagamore Spirit Whiskey.

His LinkedIn Profile: https://www.linkedin.com/in/kevin-plank-0a3714148