All businesses need to have the ability to adapt their best practices to accommodate changes in the marketplace. In today’s digital world; product marketing has become more important than ever. The digital medium gives businesses a way to get to the consumer faster. According to Steve Lesnard, there are 2 key things to remember when marketing your products in the digital world, keeping it simple and make it real.
To keep digital marketing simple, Steve Lesnard tells us to be clear and concise when explaining the benefits of your product to consumers. The easier the end user can understand how your product can help them, the faster they connect and consider the purchase. But what happens if your product has several benefits? Steve tells us to pick one and focus on that. By giving your consumers a reason to purchase your product that will enhance their life or make something easier for them, you have a captive audience that is engaged with your products and your company overall.
The second item that Steve Lesnard explains is vital to digital marketing is making sure you bring your product to life. In a digital world, it is so easy to gloss over a product. As consumers are scrolling through content, products need a clear message that can be noticed in an instant. Steve tells us that specifics about your product such as how it is used or how it looks on your body are crucial to enhancing the consumer’s shopping experience. He also suggests using short video content in appropriate contexts creates a storyline for the customer to follow while bringing your product’s best features to light.
Steve Lesnard shows us how to apply the specific consumer benefit within your next marketing campaign. By keeping the message simple and presenting the product’s benefits upfront are key to creating the most pleasant marketing experience for our customers. Creating the correct digital marketing can highlight your product in a way that is more appealing to buyers.