At the age of just seventeen, a passionate young teen along with her sibling and mother ventured into the U.S to start a new life. Homeless shelters were what they’d have to call home for the next two years. Surviving on extra cash from working odd jobs and sympathetic strangers gave Lime Crime founder Doe Deere the pere to be perseverance to buckle up and not only succeed, but succeed far and beyond her expectations.
Doe Deere’s new venture is a vintage based company known as Poppy Angeloff. With passion driving her force, Deere discovered the idea of of her jewelry company by accidentally stumbling across a few pieces of vintage family heirlooms. This sparked the idea of Doe creating her own company based around vintage like jewelry. Deere fortunately was not in this alone. The unconditional support from her sister shifted Doe’s ideas from questionable thoughts, to actual reality. To really push her company to the best of its ability, Doe took it upon herself to study and research everything she needed to know about jewelry designing and the history behind it. During this time she ultimately figured out that the vintage inspired era reeled her in the most. Her mission for Poppy Angeloff was to design and produce vintage like jewelry that others would want to pass down for generations to come.
THE QUEEN 👑 My personal favorite from the Soulmates trilogy, can you guess why? 💚💗 Pink+Green is my signature combination, plus you can’t go wrong with emeralds & rubies! On sale now on https://t.co/XiLQQO6vXB,… https://t.co/G6s2MoMehl
— Doe Deere (@doedeere) November 23, 2018
As an artist and entrepreneur, Doe has been inspired by many elements just like any artist and has came up with many ideas and creations for other brands. One brand being Lime Crime. A cruelty-free, vegan cosmetic brand that’s all about putting your best self forward by giving it’s wearers a natural spotlight where ever they go. Also known as the makeup for unicorns. Bright colors is what this brand is all about, but before the cosmetic line came about, Lime Crime was previously the company name of Deere’s own fashion line. Despite her vibrant and bright appearance, Doe and her husband used to be in a rock band living in an apartment together in Brooklyn, New York. This ultimately inspired Deere to create her own fashion line based around trendy, rebellious, and punk like designs. Not being able to afford actual models in order to promote the line, Doe herself took matters into her own hands and began modeling her own designs. Before she knew it, she was becoming more known for her makeup looks than the actual clothes themselves. Long and behold, Lime crime cosmetics was born.
Deere’s transition from fashion designing to creating vibrant and bright makeup colors wasn’t a difficult decision at all since she was still staying true to herself and her passion. Lime crime cosmetics went on to become a company known for it’s colorful trends, and pigment longevity by gathering only the best ingredients found around the world. She sold the company over a decade ago but is still involved. At the moment, Doe’s main focus is expanding her jewelry business Poppy Angeloff. Contributing to women’s plight to be comfortable and confident with who they are and impacting their mood through bold and bright creations is what pushes designer Doe Dethe best artist she can be.